Virtual Reality for Customised Products
The challenge
Customers find it hard to picture customised products before they order, which leads to changes and returns.
What we built
We designed a concept that uses virtual reality to let customers configure and see customised products before production.
Customers order with confidence, and every choice flows straight into production. The concept is ready to be developed further with a partner.
Business value
- Fewer changes and returns
- Stronger customer engagement
- A direct link from customer choice to production
- Products seen before they are made
Where else it applies
The same approach transfers to architecture and interiors, automotive configuration, and retail showrooms. It belongs to our Immersive and Spatial Experiences work: virtual reality that lets engineers and customers see complex infrastructure or products before acting on them.
Task
Let customers see customised products before they order.
Let’s build together
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Tell us the problem. We’ll show you the closest thing we have already built and how we would adapt it to your data.
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