Brand Online Presence Analytics
The challenge
Media and brand teams publish across websites, social channels, and partner platforms. Knowing how the brand is actually seen means stitching numbers together by hand, usually too late to act.
What we built
We built a data science tool that tracks a brand’s online presence across every channel and turns it into a few clear measures: reach, sentiment, and share of conversation.
Brand managers see in one view where the brand is growing, where it is slipping, and which content moves the needle. The tool has been completed and qualified, ready to connect to a new brand’s channels.
Business value
- One view of brand presence across all channels
- Evidence behind editorial and marketing decisions
- Faster reaction to shifts in audience perception
- No more manual reporting from five dashboards
Where else it applies
The same approach transfers to tourism, retail, fashion, universities, and public institutions. It belongs to our Reputation and Web Intelligence work: what is said and published online, collected and turned into clear signals about reputation, markets, and demand.
Task
Measure how the brand is really seen across every online channel.
Let’s build together
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