Online Reputation Intelligence for Tourism
The challenge
Travellers decide on reviews and social posts. Hotels, destinations, and tour operators get feedback on dozens of platforms and struggle to turn it into action.
What we built
We built a reputation intelligence system that collects reviews and social mentions, analyses sentiment, and groups recurring topics, so it is obvious what guests praise and what they complain about.
Managers see results per property or destination and can track whether a fix actually changed guest opinion. The system has been completed and qualified for operational use.
Business value
- A clear view of reputation per property or destination
- Recurring problems found early
- Evidence for marketing, service, and investment decisions
- Proof of whether improvements worked
Where else it applies
The same approach transfers to hospitality, restaurants, healthcare providers, and retail chains. It belongs to our Reputation and Web Intelligence work: what is said and published online, collected and turned into clear signals about reputation, markets, and demand.
Task
Turn reviews and social mentions from dozens of platforms into clear action points.
Let’s build together
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