AI Product Comparison for Retail

The challenge
Shoppers compare products across many sites, and specifications are described differently everywhere.

What we built
We built an AI-powered comparison platform that matches equivalent products across retailers and lines up their specifications and prices.

Shoppers get like-for-like comparisons, and retailers see exactly where they stand against the competition. The platform has been validated in a relevant environment.

Business value

  • Clear, like-for-like comparisons
  • Better informed purchase decisions
  • Insight for retailers into their competitive position
  • Messy product data matched automatically

Where else it applies
The same approach transfers to B2B procurement, insurance products, and telecom tariffs. It belongs to our Customer and Commerce AI work: AI inside the tools that face customers and candidates: shops, loyalty apps, CRMs, matching, and learning platforms.

Task

Compare equivalent products across sites, like for like.

  • Strategy

    Match products with AI and normalise specifications and prices.

  • Design

    An AI product comparison platform for retail.

  • Client

    Retail sector

  • Tags

    Retail

Let’s build together

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